Career Marketing

Introduction and Contents

Why should you market yourself? You're bright, ambitious, and hard-working. Won't you rise to the top of your career ladder without selling yourself ? The answer is no, for the following reasons:

there's too much competition.
you may have to prove yourself all over again to a new boss
your boss may assume that you are happy at your present level and job, not wanting more responsibility
your boss have an image in mind of the type of a person to promote, which you don't fit
you may be unconsciously be giving people a false impression of you interests and abilities
you may not have been noticed - it is often 'out of sight, out of mind' when promotions are considered.
most people will accept your assessment of yourself if you give it to them

Controlling your career

In the short term you may be held up by a bad organisation or boss, but in the long run it is up to you. Be in control of your career; no-one else should be. Make long-term plans and short-term sacrifices, set goals, have patience, and make the best of the rest of your career. The earlier you set goals, make a commitment, and take action, the greater the long-term results. Never mind if you haven't done it before. Do it now!

What to do

Develop the skills that will make you a valuable professional, and learn to promote those skills in a way that will earn you the respect and success that you deserve. Future articles will discuss various strategies, techniques and tools to help you attain your goals.

Introduction and contents